Introduction to crowdfunding
In today's panorama of the startups, the crowdfunding leans out as collection of venture capital through the Net, besides the incubators as BP Cube, to the coworking for anyone needs spaces of job, to the “angel investor” that finances a startup directly.
The crowdfunding consists in an autonomous search of the financial resources and possible financing partners through digital platforms. It’ s an alternative financing solution that allows to obtain small business financings through the web addressing to all people, it places measures of reware, shares or profits of the company. Startups aim at catching the attention of small and greater investors.
Operation of a crowdfunding platform
The portals of crowdfunding introduces to investors the selected startups, through informative cards and multimedia tools. The main objective of these portals is to guarantee the meeting among startupper candidates, their ideas and the investors, which can decide to invest in a startup with the maximum transparency and informative clarity.
Changing of startups after the rule of the consob
(Securities and Exchange Commission)
On 12th July 2013, the Consob has published the rule in subject of "Collection of Venture Capitals from innovative enterprises Startup through online portals”(equity crowdfunding). Italy is the first European Country to adopt rules that allow the innovative startups to retrieve capitals through the Net support, that opens to a vaster field of investors. According to this rule are admitted two possible economic returns :
- company’ s shares, when the investor takes over a part of new company or he holds the rights of a project;
- the profit coming from a share of revenues or the profits produced by the startup.
On the other side, who manages portals of crowdfunding must satisfy some particular requisites such as reliability and quality of the service, as required by the Consob, that foresees the registration to a register. Besides, the banks and the investment firms (SIM)can collect funds and share capital, but they are already authorized to the performance of investment advisory services.